Elon Musk says he’s suing a media watchdog over a report he says is misleading advertisers to flee X … and it sounds like he’ll try taking ’em for every penny they’re worth.
Here’s the deal … Elon and his new social media company have been in the crosshairs of controversy over the past few days — and it mostly has to do with a story Media Matters published that suggested pro-Nazi ads were running alongside organic content from users.
The split second court opens on Monday, X Corp will be filing a thermonuclear lawsuit against Media Matters and ALL those who colluded in this fraudulent attack on our company pic.twitter.com/55vl7PspaQ
— Elon Musk (@elonmusk) November 18, 2023
@elonmusk
Of course, that sounds scandalous … and it dovetails with accusations of antisemitism that Elon himself faced this exact same week — this after a Twitter response he fired off.
The Media Matters thing, though, is what EM is now squarely focused on in this epic warning. He took to X Friday night to announce he was hitting the courthouse first thing Monday morning in a plan to sue Media Matters over what he claims is misleading reporting.
ANALYSIS: The root cause of X having antisemitic content next to Ads seems to be that X’s automated Ad Adjacency tools aren’t able to determine if the content in images is antisemitic.
Additionally, X’s recent decision to help users monetize on Ads that run on users profiles is… https://t.co/M3kr8WXEEZ pic.twitter.com/S7UU84YZkr
— X News Daily (@xDaily) November 16, 2023
@xDaily
Elon says, “The split second court opens on Monday, X Corp will be filing a thermonuclear lawsuit against Media Matters and ALL those who colluded in this fraudulent attack on our company.” He added, “Their board, their donors, their network of dark money, all of them.”
There was also an attached explanation to Media Matters’ report — which, again, suggested Nazi propaganda was somehow popping up on X … and which seems to have spurred HUGE companies to either pause or outright suspend X advertising over the last 24 hours.
Those brands include Apple, Disney, WB, IBM, Lionsgate and others … and that, of course, hurts Elon and X’s bottom line. So, he’s trying to rectify it all now with what he says is forthcoming legal action.
It’s been a bumpy week for the guy … but hey, at least his SpaceX Starship rocket got successfully launched today. That is, before it self-destructed after about 10 minutes or so.
![](https://imagez.tmz.com/image/25/16by9/2023/11/18/2579222e40664df9b32426af2ed1e366_md.jpg)
Back to the drawing board on that front … and on to the judge’s bench in another, it seems.